Each week, I help business owners with their Divi websites in my Tech Tea Parties. No matter the industry, experience level, or how long someone has had their site, I tend to see the same issues come up again and again.
Most of these aren’t “technical” problems. They’re clarity problems. And the good news is: they’re very fixable.
Here are the most common ones I see – and what to do instead.
1. Outdated Content
The number one mistake is an outdated homepage.
Your homepage no longer matches:
- Your current focus
- Your main offering
- Or the people you’re actually trying to reach
This happens naturally over time. Businesses evolve. We refine what we do. We stop offering certain services and lean into others. But our websites often don’t keep up with those changes.
When your homepage reflects an old version of your business, visitors feel that disconnect immediately – even if they can’t quite name it. They might scroll, feel unsure, and leave without contacting you.
Your homepage should clearly answer three questions right now:
- What do you do today?
- Who is this for today?
- What should someone do next?
If those answers feel like they’re unclear, it’s probably time for a homepage refresh.
2. Old or Mismatched Images
Images play a much bigger role in building trust than you might realize.
It doesn’t help to have:
- A photo of yourself from five years ago
- Branding that no longer matches your tone
- Stock photos that don’t reflect how your business actually feels
If your hair, style, or season of life has changed, it’s okay and often helpful to let your website reflect that. People want to connect with you as you are now, not a past version of your business.
While a professional photographer will greatly improve your photos, even a recent, well-lit photo taken with intention can go a long way toward building trust.
3. Trying to Explain Too Much
Another common mistake I see is when people try to cram every idea, every explanation, every service, every possibility all on their home page.
It’s too much!
Honestly, it’s too much.
Stick to one clear message and leave the other things for another place or another time.
Too much information can create confusion and anxiety and believe me, people will leave.
A homepage isn’t meant to tell your entire story. It’s job is to:
- Orient the visitor
- Make them feel understood
- Let them know they’re in the right place
- And guide them to the next clear step
If you get this right, you’ll have plenty of time to explain the details later.
4. No Clear Path Forward
Many homepages might look fine, but there’s not really a clear path forward. They don’t tell the visitor what to do next.
Common signs:
- No obvious call to action (or button)
- Too many buttons competing for attention
- Contact info buried where it’s hard to find
A homepage should gently guide someone forward to:
- Book a call
- Join a list
- Learn more
- Reach out
If someone has to think too hard about what to do next, they won’t do anything at all.
5. Mobile Experience is an Afterthought
In Divi especially, I see sites that look fine on desktop, but fall apart on mobile.
Text becomes too small or often too large. Images cop awkwardly. Spacing is wrong.
Since most visitors are on their phones, your mobile layout is the main experience, not a bonus option.
Even small adjustments like spacing, font sizing, and section order can make a big difference here.
A Gentle Reminder
If you recognize your site in any of these points, it doesn’t mean you’ve done anything wrong. It usually means you’re normal.
- Your business has grown
- Your focus has shifted
- And your website hasn’t caught up yet.
Sometimes the most effective improvement isn’t a full redesign. It’s simply taking the homepage you already have and aligning it with where you are now.
If you’d like help thinking through that, I offer a focused homepage refresh for existing WordPress (Divi) sites designed to improve clarity, flow, and usability without rebuilding everything from scratch.
And, if you just want to keep learning, you’re always welcome at the Tech Tea Parties. We talk through these exact issues every week.