How to Keep Your Website Relevant During Uncertain Times

by | Feb 10, 2023 | Newsletter

In the current economic landscape, it’s more important than ever for small business websites to remain up-to-date and relevant. Even if you can’t change the products or services you offer, there are website adjustments you can make to improve your online presence and keep your customers engaged, even during uncertain times. See how Sure Leader can help.

Keep Your Website Live and Active

Adding dynamic features such as videos, slideshows, and interactive elements will make your website more engaging and give visitors a better overall experience. Consider adding a chatbot feature so customers can get answers to their questions without having to contact customer service. You can also add forms that allow visitors to subscribe to updates or sign up for special offers.

Search for and Fix Broken Links

As times change and evolve, it is crucial to ensure that your website content remains relevant. One particular way to make sure your website stays up-to-date is by keeping an eye on any broken links and coding-related problems. Thankfully, there are coding tools available online to help you keep track of coding mishaps and errors. These tools not only scan your entire website for coding-related issues but also provide handy fixes with clicks. So if you’ve been wanting to spruce up the coding of your site but don’t know where to start, simply click here to get started.

Post Content Regularly

Regularly updating your website’s content is a great way to keep customers coming back. Whether it’s a blog post, an article, or even just a status update on social media, creating fresh content shows visitors that your business is active and staying updated with the latest trends. Plus, updating content allows you to include relevant keywords that will improve your SEO ranking.

Use Infographics for Engagement

Infographics are a powerful tool for presenting detailed information in a clear and visually engaging way. During uncertain times, it is increasingly important to keep your website relevant with the help of an infographic maker. It’s now easier than ever with the emergence of free online templates which allow you to quickly and easily create beautiful, professional-looking infographics with minimal effort. With just a few clicks, you can design informative visuals that will be sure to capture your audience’s attention and keep them engaged with your website.

Install Social Share and Follow Buttons

One of the best ways to ensure your website stays relevant is to implement share and follow buttons. This way, followers can share updates from your site with a single click, giving you the potential for a larger reach when sharing timely information. Social share buttons help you to reach more people who may not actively follow your website, offering greater engagement and helping your content stay current in changing times.           

Optimize for Mobile Navigation

With more people accessing websites from their mobile devices than ever before, businesses need to ensure their sites are optimized for mobile viewing. Making sure your site looks great on all screen sizes will not only improve user experience but also increase visibility in search engine results pages (SERPs).

Protect Your Business and Customers

PDF documents are a great way to protect both yourself and your customers when dealing with sensitive information such as contracts or financial statements. Using PDFs ensures that any confidential data remains secure while still being accessible to anyone who needs it. Using PDFs reduces paper waste since documents don’t need to be printed out or sent through snail mail anymore.

Even though it may appear difficult at first, making small website changes can have a significant impact on how successful your company remains during uncertain times. From updating content regularly and making sure links work properly to including social media share buttons and designing infographics, these tips will help ensure that your website remains relevant even in difficult times.

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