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This husband/wife video company is based in Hawaii and California. They have a free gift offer that needed to be front and center on their home page to build their list. In building this wordpress site for video company, I made sure to keep the focus on the free gift and their events as well as their portfolio.
While this website is not unusual, it is different than a business card/informational type website because it is more focused on list building. The free offer is the main call to action on the home page. The owners really wanted to build their list quickly so they can market to their potential clients. So, even if they don’t purchase something or contact them, they can still capture their email for future communications with them.
This is a really smart tactic being used by many marketing agencies for their clients who want to sell a service. First, you figure out the pain point for your clients with a market survey. Then, you develop a free gift that solves their problem and offer it in exchange for their email address. Once they have opted in, they will immediately get the free gift delivered to their email. They will also be on the list for future marketing campaigns.
The reason this is so effective is that the free gift is relevant to their target audience. So, if they are interested in the free gift, chances are, they will also be interested in their main services down the road. This means they can market to a list that is highly likely to purchase from them in the future.
If you’d like to have a website built for your small business, please contact me today.